Lede: Tanner Martin, 30, the popular social media influencer and new father who had publicly chronicled his battle with colon cancer, has died. Martin recorded a prerecorded farewell video — released by his family — in which he lightheartedly announced his own death and reflected on his life.

  • Fast Facts:
  • Age: 30; publicly documented colon cancer journey to nearly half a million followers.
  • Announcement: A prerecorded “lighthearted” video in which Martin says, “If you’re watching this, I am dead.”
  • New father: His daughter was born May 15 after conception via IVF — Martin held his newborn.
  • Activism: Co-founded the Rebels Against Cancer nonprofit; even received a visit from Mark Hamill.
  • Public health note: Colorectal cancer is rising among younger adults; watch for warning signs.

In the video, Martin smiled through candid reflections: “I had a heck of a life,” he said, asking his wife Shay to edit the clip “a little lighthearted.” He described death as a new adventure and expressed hope for an afterlife while ribbing his followers in typical, warm fashion.

The Utah-based couple’s account documented the highs and the very public fight with cancer. Martin celebrated the arrival of his daughter in May — a moment Shay called proof he “made it” long enough to hold their baby — and used his platform to raise awareness about young-onset colorectal cancer.

The Legacy

  • Chronicling the journey: Built a community of nearly 500,000 followers by sharing the realities of cancer treatment and fatherhood.
  • Rebels Against Cancer: Launched a nonprofit to support cancer awareness and patients, inspired by the couple’s “Never tell me the odds” attitude.
  • New fatherhood and visibility: Helped normalize IVF and young-onset cancer conversations by openly sharing personal milestones and setbacks.

Social proof & reactions

Tributes poured in across social platforms as fans, fellow creators and loved ones reacted to the news. Shay Martin shared photos celebrating the couple with their newborn and wrote that her husband survived long enough to meet their daughter. Followers praised Tanner’s courage, humor and candor; many echoed his call for awareness about colorectal cancer in younger adults. The story also drew reminders from medical experts about common warning signs — such as rectal bleeding, constipation and changes in bowel habits — and encouragement to seek evaluation promptly.

Martin’s public, upbeat farewell — which referenced pop-culture moments and his trademark humor — reframed a painful reality into a final message of gratitude: that he loved his life and was excited for whatever comes next. “May the force be with you, Tanner,” many wrote, a nod to the couple’s activism and the moment Mark Hamill visited to support their work.

If you or someone you know notices persistent digestive changes or rectal bleeding, consult a medical professional. Colorectal cancer can affect young adults, and early evaluation can save lives.

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